eCommerce web development for The National Magazine Company (www.allaboutyoushop.com)
The National Magazine Company, one of the foremost luxury consumer magazine publishers in the UK, was looking for an eCommerce solution to provide fulfilment of their brands and a shopping facility for related products. For owners of several brands and websites, selling online can be a complex enterprise requiring a centralised point from which to manage various products. To satisfy this need, Lab Lateral developed a specific multi-channel solution allowing multiple eCommerce and content managed websites to be administered from a single easy to use control panel.
Web Development Functionality
Launched under the umbrella brand "All AboutYou", the site provides a host of new functionality for a secure eCommerce business solution. The website covers the fulfilment of major titles such as House Beautiful, Country Living and Good Housekeeping as well as selling brand related merchandise to provide alternative revenue streams. The value of the content to the customer has been improved by providing editorial, news, chat-rooms and competitions in order to promote brand loyalty.
Lab Lateral's Content Management System was incorporated in the web development to enable straightforward and efficient content management, keeping the information up to date and appealing to visitors. The development of an eMail Marketing Solution added immense value by facilitating communication with subscribers and potential customers.
The National Magazine Company chose Lab Lateral to host its website. The system is currently hosted on our fully backed up servers in Maidenhead to ensure that it responds in the quickest and most reliable way possible for visitors. The data is backed up on a daily basis and stored securely off-site.
