eCommerce Web Development for Beales Department Stores (www.beales.co.uk)
Beales Department Stores (Beales) is one of the UK's leading department store chains, with 11 locations nationwide. They selected Lab Lateral, through one of our creative partners, Thinking Juice, to develop an eCommerce solution for their entire product range. This new online shopping solution aimed to launch Beales as a major player in the eCommerce sphere by bringing their online offering in line with their competitors.
An eCommerce Solution with Specific Requirements
Lab Lateral developed Beales's eCommerce solution from scratch. The functionality and design underpinning the web development delivered a site that was easy to navigate and quick to load with a high degree of usability.
We also provided a sophisticated product interface due to the large amount of merchandise that would be available through their online shop. This was incorporated into a Content Management System so that once Lab Lateral had uploaded all the product information, any changes could be made with ease by Beales staff. Customers had to be given the option to pay for their purchases with their Beales Store Card so Lab Lateral developed an eCommerce card payment system allowing this functionality.
The intent of the Search Engine Optimisation (SEO) Campaign was primarily to drive more traffic to www.beales.co.uk to increase the number of purchases made by customers. Our Online Marketing Department identified the keywords required and worked closely with Beales to write keyword rich copy to improve Beales's search engine rankings.
