eCommerce Solutions from Lab Lateral
Lab Lateral's approach to eCommerce systems is completely flexible. Whether you are selling one product or a complete catalogue, our customised eCommerce web solution can help make your brand an online success. If you want to set up a new eCommerce website or you just need an eCommerce solution to be added to your existing website, we are here to help. Our web development provides functionality to ensure your customers have the online shopping experience you want them to have, designed specifically to appeal to your target audience. Whether it's an off-the-shelf eCommerce website package or a customised web development solution we deliver a product that works with your business objectives in mind.
Lab Lateral's approach to eCommerce systems is completely flexible. Whether you are selling one product or a complete catalogue, our customised eCommerce web solution can help make your brand an online success. If you want to set up a new eCommerce website or you just need an eCommerce solution to be added to your existing website, we are here to help. Our web development provides functionality to ensure your customers have the online shopping experience you want them to have, designed specifically to appeal to your target audience. Whether it's an off-the-shelf eCommerce website package or a customised web development solution we deliver a product that works with your business objectives in mind.
Website Usability and Navigation
The usability of a website is crucial to the effectiveness of its operation. This is especially true for eCommerce sites where the process of finding and buying products must be streamlined for customers, else they will buy from another site. Lab Lateral's eCommerce solutions provide excellent usability and shop navigation to help customers locate the products they want and ultimately reduce the common problem of purchase abandonment and help convert more traffic into sales.
We will work with you to create the right conversion channels for your eCommerce solution that take visitors from your websites landing page, through the process of finding information and products and then completing the purchase. Our navigation and eCommerce architecture guides customers through the conversion channels you want them to follow whilst making the process simple and natural.
Maximising eCommerce - Alternative and Complementary Products
To maximise the average order value and to retain customers, Lab Lateral's eCommerce Solutions offer alternative and complementary products to customers. If they can't find the product they want or if it is out of stock, customers are likely to go to another retailer thus losing the immediate sale and potentially future sales. To counter this, our eCommerce solutions can display a set of alternative products, giving the customer an option of buying a similar product. The complementary products functionality displays items that are related to what a customer is looking for, encouraging up-selling by presenting a wider scope of products without customers having to search. Both eCommerce aspects help to increase conversion rates as well as basket value.
Content Management Systems and Website Hosting - Flexible IT Solutions
Our flexible web development & IT solutions technology provides all the tools you need to manage your eCommerce website. Our comprehensive yet simple-to-use Content Management System control panel can be accessed from anywhere through an internet browser. Our Content Management System allows you to easily add or edit product information, with options for pricing, colour, size and cross selling. As your business expands, our Content Management & eCommerce solutions can be integrated with your warehouse inventory and stock management systems. It also helps to manage your client base, with customer and order locations shown on an interactive map for quick analysis of target markets. Our eCommerce solutions incorporate real-time reporting on your trading activity and website statistics so you can keep track of sales and performance.
For complete peace of mind, we can also look after the technical installation, deployment and maintenance of your eCommerce solution. Website hosting can be provided from our secure data centre using Cisco firewalls and industry standard back-up IT solutions. We offer a range of competitive web hosting options, which can scale with you as your company grows, to guarantee that you remain open for business 24/7. We will look after the technical aspects so you can concentrate on running the business.
We work with your in-house designers, or recommend one of our design partners, to ensure that your website design complements your website's new streamlined functionality and operation.
Maximising eCommerce - Alternative and Complementary Products
To maximise the average order value and to retain customers, Lab Lateral's eCommerce Solutions offer alternative and complementary products to customers. If they can't find the product they want or if it is out of stock, customers are likely to go to another retailer thus losing the immediate sale and potentially future sales. To counter this, our eCommerce solutions can display a set of alternative products, giving the customer an option of buying a similar product. The complementary products functionality displays items that are related to what a customer is looking for, encouraging up-selling by presenting a wider scope of products without customers having to search. Both eCommerce aspects help to increase conversion rates as well as basket value.
Content Management Systems and Website Hosting - Flexible IT Solutions
Our flexible web development & IT solutions technology provides all the tools you need to manage your eCommerce website. Our comprehensive yet simple-to-use Content Management System control panel can be accessed from anywhere through an internet browser. Our Content Management System allows you to easily add or edit product information, with options for pricing, colour, size and cross selling. As your business expands, our Content Management & eCommerce solutions can be integrated with your warehouse inventory and stock management systems. It also helps to manage your client base, with customer and order locations shown on an interactive map for quick analysis of target markets. Our eCommerce solutions incorporate real-time reporting on your trading activity and website statistics so you can keep track of sales and performance.
For complete peace of mind, we can also look after the technical installation, deployment and maintenance of your eCommerce solution. Website hosting can be provided from our secure data centre using Cisco firewalls and industry standard back-up IT solutions. We offer a range of competitive web hosting options, which can scale with you as your company grows, to guarantee that you remain open for business 24/7. We will look after the technical aspects so you can concentrate on running the business.
We work with your in-house designers, or recommend one of our design partners, to ensure that your website design complements your website's new streamlined functionality and operation.
For more information, or even just a chat, about how Lab Lateral can help with your eCommerce website solution, contact our Surrey based eCommerce Sales team on 01483 60 80 60.
