eCommerce Website Design
The design aspect of an eCommerce solution is a significant part of making an online business a success. We can either work with your existing web design team or recommend our own website design partners, who will help you decide how the digital experience can work for your brand.
The design of your eCommerce website can be customised to suit you, and is not restricted by the pre-assigned templates commonly provided by 'off-the-shelf' solutions. Our technical and web development specialists will advise on the core features that need to be included to produce a compelling eCommerce user interface, such as product information, user account registration, checkout and secure payment processing and how these can be tailored to suit your eCommerce solution.
Usability and Design in eCommerce Systems
The level of usability of an eCommerce website is in its design. The process of finding products and buying them must be simple for the customer or they will simply go elsewhere. A good website designer can include a large amount of information and navigation on a web page whilst still making it look clean and uncluttered. When developing the usability of a web interface it is important to keep to accepted norms of website navigation and component locations. For example, the shopping basket on an eCommerce website should be at the top right of a page and the home page link should be at the top left. This allows users to immediately feel familiar and comfortable with the website.
An eCommerce site's use of graphical elements, images and highlighting can all assist in pushing users down the conversion channels whilst making it seem easy and natural. Rather than trying to be too flashy, the eCommerce website's interface needs to facilitate trouble free and quick purchasing.
Our easy to use eCommerce card payment system will help set up and close the sale.
The design aspect of an eCommerce solution is a significant part of making an online business a success. We can either work with your existing web design team or recommend our own website design partners, who will help you decide how the digital experience can work for your brand.
The design of your eCommerce website can be customised to suit you, and is not restricted by the pre-assigned templates commonly provided by 'off-the-shelf' solutions. Our technical and web development specialists will advise on the core features that need to be included to produce a compelling eCommerce user interface, such as product information, user account registration, checkout and secure payment processing and how these can be tailored to suit your eCommerce solution.
Usability and Design in eCommerce Systems
The level of usability of an eCommerce website is in its design. The process of finding products and buying them must be simple for the customer or they will simply go elsewhere. A good website designer can include a large amount of information and navigation on a web page whilst still making it look clean and uncluttered. When developing the usability of a web interface it is important to keep to accepted norms of website navigation and component locations. For example, the shopping basket on an eCommerce website should be at the top right of a page and the home page link should be at the top left. This allows users to immediately feel familiar and comfortable with the website.
An eCommerce site's use of graphical elements, images and highlighting can all assist in pushing users down the conversion channels whilst making it seem easy and natural. Rather than trying to be too flashy, the eCommerce website's interface needs to facilitate trouble free and quick purchasing.
Our easy to use eCommerce card payment system will help set up and close the sale.
For more information, or even just a chat, about how Lab Lateral can help with your eCommerce website solution, contact our Surrey based eCommerce Sales team on 01483 60 80 60.
