Multichannel eCommerce
For businesses that own multiple brands or web domains, selling merchandise online presents a degree of complexity. In most cases, a single web platform from which to manage multiple public facing websites is required. To satisfy this need, Lab Lateral offers multi-channel website solutions that allow multiple eCommerce and content managment websites to be administered from a single easy to use content management control panel without the need for multiple IT systems and logins.
Product overview and order management is centralised but control of design, products and content is all site specific, allowing individual product managers to benefit from greater efficiency without any compromise on branding or user experience. Our multi-channel eCommerce system does not require the sites to have any degree of similarity - they can have a different name, look and product range. We give you complete flexibility in the way each eCommerce website experience is delivered while minimising administrative time and cost.
The system provides a unique way to manage multiple eCommerce websites through a single Content Management Control Panel. It can be fully tailored to suit any business model, including branches, departments and companies within a larger group.
Our multi-channel eCommerce solution enables you to:
Assign products to individual channels;
Take payments through each of the channels;
Manage customers and customer data;
Manage security groups and system users;
Edit content based on permission levels;
Set international trade settings including currency, delivery rates, delivery zones and delivery companies;
Send branded customer emails for each individual channel.
Channel Architecture
The channel architecture of our IT system allows you to choose which eCommerce website you wish to work on within the system. You can change between websites by selecting from a drop down menu accessed from every page. Once you choose the new channel you wish to view, the system will automatically re-load with that channel's information and content. When you add a new channel (website) you have the option to add a new design or re-use an existing re-branded template. Channel permissions can be set so that customer data and orders are not available for viewing by all system users. These permissions can be group driven with individual users assigned into the relevant groups within the system. Each user can be entered into more than one group if necessary.
Our multi-channel eCommerce solution is in use with major magazine publishers, fulfilment houses and retailers. High sales volumes are easily processed and your customers can benefit from excellent automated customer service facilities.
For businesses that own multiple brands or web domains, selling merchandise online presents a degree of complexity. In most cases, a single web platform from which to manage multiple public facing websites is required. To satisfy this need, Lab Lateral offers multi-channel website solutions that allow multiple eCommerce and content managment websites to be administered from a single easy to use content management control panel without the need for multiple IT systems and logins.
Product overview and order management is centralised but control of design, products and content is all site specific, allowing individual product managers to benefit from greater efficiency without any compromise on branding or user experience. Our multi-channel eCommerce system does not require the sites to have any degree of similarity - they can have a different name, look and product range. We give you complete flexibility in the way each eCommerce website experience is delivered while minimising administrative time and cost.
The system provides a unique way to manage multiple eCommerce websites through a single Content Management Control Panel. It can be fully tailored to suit any business model, including branches, departments and companies within a larger group.
Our multi-channel eCommerce solution enables you to:
Assign products to individual channels;
Take payments through each of the channels;
Manage customers and customer data;
Manage security groups and system users;
Edit content based on permission levels;
Set international trade settings including currency, delivery rates, delivery zones and delivery companies;
Send branded customer emails for each individual channel.
Channel Architecture
The channel architecture of our IT system allows you to choose which eCommerce website you wish to work on within the system. You can change between websites by selecting from a drop down menu accessed from every page. Once you choose the new channel you wish to view, the system will automatically re-load with that channel's information and content. When you add a new channel (website) you have the option to add a new design or re-use an existing re-branded template. Channel permissions can be set so that customer data and orders are not available for viewing by all system users. These permissions can be group driven with individual users assigned into the relevant groups within the system. Each user can be entered into more than one group if necessary.
Our multi-channel eCommerce solution is in use with major magazine publishers, fulfilment houses and retailers. High sales volumes are easily processed and your customers can benefit from excellent automated customer service facilities.
For more information, or even just a chat, about how Lab Lateral can help with your eCommerce website solution, contact our Surrey based eCommerce Sales team on 01483 60 80 60.
