PPC Reporting
Once your PPC campaign has started to accrue data our Online Marketing team will set aside time to analyse the PPC traffic entering your site and give you an overview on its conversion value. This will be in the form of a PPC Campaign Report, which is usually carried out on a month by month basis, unless you direct us otherwise. This gives the PPC campaign enough time to mature and adjust to any previous campaign amendments, whilst providing our Online Marketing team with enough raw data to make accurate observations and recommendations for improving your PPC campaign performance.
Each PPC campaign report has a standardised structure (see below), but can be personally tailored to reflect a campaign's objectives.
Once your PPC campaign has started to accrue data our Online Marketing team will set aside time to analyse the PPC traffic entering your site and give you an overview on its conversion value. This will be in the form of a PPC Campaign Report, which is usually carried out on a month by month basis, unless you direct us otherwise. This gives the PPC campaign enough time to mature and adjust to any previous campaign amendments, whilst providing our Online Marketing team with enough raw data to make accurate observations and recommendations for improving your PPC campaign performance.
Each PPC campaign report has a standardised structure (see below), but can be personally tailored to reflect a campaign's objectives.
Campaign Performance - measuring physical clicks and ad impressions.
Adgroup Performance - the spread of the campaigns activity between each of your campaign's Adgroups including CTR (click through rates) and average positioning.
Keyword Performance - the performance of the campaign's current keywords as well as a break down of additional consumer search queries to consider.
Goal Conversion - the successful completion of your website defined objective(s).
Adgroup Performance - the spread of the campaigns activity between each of your campaign's Adgroups including CTR (click through rates) and average positioning.
Keyword Performance - the performance of the campaign's current keywords as well as a break down of additional consumer search queries to consider.
Goal Conversion - the successful completion of your website defined objective(s).
These PPC reports are essential to the development of any PPC campaign our Online Marketing team develop and manage.
When compiling the report data our Online Marketing team will also consider the value of any previous campaigns (whether undertaken with Lab Lateral or not) in order to provide campaign benchmarking. Every report our Online Marketing team produces is then followed up with a scheduled client phone call to discuss the findings in further depth and smooth over any areas of uncertainty.
For more information or advice about how Lab Lateral use Pay per Click (PPC) campaign data to analyse and improve new and existing Pay per Click (PPC) and other Sponsored Listings campaigns, contact our team on 01483 60 80 60.
When compiling the report data our Online Marketing team will also consider the value of any previous campaigns (whether undertaken with Lab Lateral or not) in order to provide campaign benchmarking. Every report our Online Marketing team produces is then followed up with a scheduled client phone call to discuss the findings in further depth and smooth over any areas of uncertainty.
For more information or advice about how Lab Lateral use Pay per Click (PPC) campaign data to analyse and improve new and existing Pay per Click (PPC) and other Sponsored Listings campaigns, contact our team on 01483 60 80 60.
PPC Marketing Resources:
