National Franchise Companies use Lab Lateral for Custom Web Development
London, UK (01/04/2010)
Lab Lateral has recently completed several web development projects specifically for franchise businesses, whose requirements vary from those of other organisations. We are now offering this service as part of our core web development and web design product range.
Web developments specifically for franchises
Web development projects for franchise companies tend to address three separate requirements. Firstly, franchise websites must incorporate central eCommerce solutions that allow fulfilment by local franchisees. Secondly, most franchisees have their own micro sites that should adhere to corporate colours and web design, to retain brand conformity. Finally, franchises require an intranet solution to provide an overview of what the business is doing as a whole, sometimes with hundreds of franchisees to manage.
eCommerce Solutions for franchise businesses
To satisfy the eCommerce requirement of franchise businesses, Lab Lateral can deliver websites that centrally promote the franchise's products and services whilst allowing local fulfilment of orders. For Jo Jingles, a leading preschool children's music & dance class provider, we developed an eCommerce solution to provide a centralised online shopping facility where class bookings could be made on the main website but fulfilled by franchisees at local level. This gave the franchise a real-time picture of bookings and expected revenues from each franchisee.
Web Development Solutions
In many cases, franchises require brand-specific web developments for franchisee micro sites to ensure uniformity throughout the franchise network. This facilitates control of content, branding and sales whilst giving franchisees the autonomy to operate independently. For My School Book Club (MSBC), who offer schools the opportunity to host their own book club, Lab Lateral developed a template for quick deployment of micro sites that integrate the MSBC branding with that of the school name.
Intranet Solutions
Lab Lateral specialises in tailoring IT solutions to our clients' needs and franchise projects are no exception. For Prokill, a national pest control company, Lab Lateral set up an intranet for central management of franchisee activities, sales and projects. This system connected people and information under one umbrella network to give a clear 24/7 overview of what the business was doing as a whole, providing both management and customer service teams with essential information. The reporting system allowed management to view company data from a variety of different perspectives, enabling them to make informed business decisions. Each franchisee was given a section on the intranet, in order to unite the business into one system.
These solutions were all tailored to the individual needs of the franchise. For more information on Lab Lateral franchise web development products and IT solutions, please contact Tim Butler on 01483 60 80 90
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London, UK (01/04/2010)
Lab Lateral has recently completed several web development projects specifically for franchise businesses, whose requirements vary from those of other organisations. We are now offering this service as part of our core web development and web design product range.
Web developments specifically for franchises
Web development projects for franchise companies tend to address three separate requirements. Firstly, franchise websites must incorporate central eCommerce solutions that allow fulfilment by local franchisees. Secondly, most franchisees have their own micro sites that should adhere to corporate colours and web design, to retain brand conformity. Finally, franchises require an intranet solution to provide an overview of what the business is doing as a whole, sometimes with hundreds of franchisees to manage.
eCommerce Solutions for franchise businesses
To satisfy the eCommerce requirement of franchise businesses, Lab Lateral can deliver websites that centrally promote the franchise's products and services whilst allowing local fulfilment of orders. For Jo Jingles, a leading preschool children's music & dance class provider, we developed an eCommerce solution to provide a centralised online shopping facility where class bookings could be made on the main website but fulfilled by franchisees at local level. This gave the franchise a real-time picture of bookings and expected revenues from each franchisee.
Web Development Solutions
In many cases, franchises require brand-specific web developments for franchisee micro sites to ensure uniformity throughout the franchise network. This facilitates control of content, branding and sales whilst giving franchisees the autonomy to operate independently. For My School Book Club (MSBC), who offer schools the opportunity to host their own book club, Lab Lateral developed a template for quick deployment of micro sites that integrate the MSBC branding with that of the school name.
Intranet Solutions
Lab Lateral specialises in tailoring IT solutions to our clients' needs and franchise projects are no exception. For Prokill, a national pest control company, Lab Lateral set up an intranet for central management of franchisee activities, sales and projects. This system connected people and information under one umbrella network to give a clear 24/7 overview of what the business was doing as a whole, providing both management and customer service teams with essential information. The reporting system allowed management to view company data from a variety of different perspectives, enabling them to make informed business decisions. Each franchisee was given a section on the intranet, in order to unite the business into one system.
These solutions were all tailored to the individual needs of the franchise. For more information on Lab Lateral franchise web development products and IT solutions, please contact Tim Butler on 01483 60 80 90
View all articles »
To subscribe to our RSS feed please click here.
