Scoop: Vanilla Photobooks website is launched
London, UK (23/06/2010)
Web Development Solution to create Photobooks and Photo Albums.
Photo Books and Photo Albums are a popular gift and a great way to share memories with friends. Vanilla Photobooks is a new site designed to allow users to download photobook software and create the albums at home, in their own time. The books are then ordered and delivered in a matter of days in a variety of beautiful formats.
Vanilla Photobooks needed their web site built quickly and reliably in order to meet projected demand for Father's Day. The site includes a secure section to download the software installation file and also has the capacity to host a reseller network. Lab Lateral took the web designs, built a solid platform and launched the site in a matter of days.
Pay per Click Online Marketing Campaign for Photobook Supplies
Lab Lateral also created a successful Online Marketing Pay per Click (PPC) campaign for Vanilla Photobooks. After the successful launch of a brand new website offering a photobook software download tool, Vanilla Photobooks were keen to promote their site and range of photobook products especially in the run up to Father's Day.
Online Marketing Consultancy & Strategy Development
The objective of the PPC campaign set out by Vanilla Photobooks was to drive new traffic to the website and encourage visitors to download the free photobook creation tool prior to submitting an order. After discussing the expectations, objectives & measurements for the online marketing campaign, Lab Lateral created a Pay per Click campaign that not only sought to target search traffic relating Father's Day gifts ideas, but also targeting general searches relating to online photobooks and photo albums. Lab Lateral carried out a series of investigations prior to developing a PPC campaign structure for Vanilla Photobooks. This included an analysis of current sector and competitor activity, an extensive keyword analysis to aid the identification of appropriate keywords for the Pay per Click campaign and identifying an appropriate campaign budget.
Lab Lateral also analysed the Vanilla Photobook site identifying appropriate destination URLs for the Pay per Click campaign and providing advice on appropriate landing pages such as tailored Father's Day web pages in order to maximise on site conversions.
Once this analysis was complete, Lab Lateral created a series of text ads that would not only trigger campaign impressions and click-throughs to the Vanilla Photobook website, but also pre-qualify search traffic to maximise potential website conversions. The site is now attracting downloads well within the required cost-per-download, ensuring that Vanilla Photobooks see a solid and measurable return on their PPC investment.
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London, UK (23/06/2010)
Web Development Solution to create Photobooks and Photo Albums.
Photo Books and Photo Albums are a popular gift and a great way to share memories with friends. Vanilla Photobooks is a new site designed to allow users to download photobook software and create the albums at home, in their own time. The books are then ordered and delivered in a matter of days in a variety of beautiful formats.
Vanilla Photobooks needed their web site built quickly and reliably in order to meet projected demand for Father's Day. The site includes a secure section to download the software installation file and also has the capacity to host a reseller network. Lab Lateral took the web designs, built a solid platform and launched the site in a matter of days.
Pay per Click Online Marketing Campaign for Photobook Supplies
Lab Lateral also created a successful Online Marketing Pay per Click (PPC) campaign for Vanilla Photobooks. After the successful launch of a brand new website offering a photobook software download tool, Vanilla Photobooks were keen to promote their site and range of photobook products especially in the run up to Father's Day.
Online Marketing Consultancy & Strategy Development
The objective of the PPC campaign set out by Vanilla Photobooks was to drive new traffic to the website and encourage visitors to download the free photobook creation tool prior to submitting an order. After discussing the expectations, objectives & measurements for the online marketing campaign, Lab Lateral created a Pay per Click campaign that not only sought to target search traffic relating Father's Day gifts ideas, but also targeting general searches relating to online photobooks and photo albums. Lab Lateral carried out a series of investigations prior to developing a PPC campaign structure for Vanilla Photobooks. This included an analysis of current sector and competitor activity, an extensive keyword analysis to aid the identification of appropriate keywords for the Pay per Click campaign and identifying an appropriate campaign budget.
Lab Lateral also analysed the Vanilla Photobook site identifying appropriate destination URLs for the Pay per Click campaign and providing advice on appropriate landing pages such as tailored Father's Day web pages in order to maximise on site conversions.
Once this analysis was complete, Lab Lateral created a series of text ads that would not only trigger campaign impressions and click-throughs to the Vanilla Photobook website, but also pre-qualify search traffic to maximise potential website conversions. The site is now attracting downloads well within the required cost-per-download, ensuring that Vanilla Photobooks see a solid and measurable return on their PPC investment.
View all articles »
To subscribe to our RSS feed please click here.
