The Importance of Web Site Navigation
Getting your web site's navigation is one of the single most important factors in the initial design of your site. Get it right and you will create a site people will want to come back time after time; get it wrong and people visit you once, leave and probably tell their friends. However, implementing the most efficient & consumer orientated website navigation requires ongoing analysis and attention.
Optimising Your Web Site Navigation
As part of your initial and ongoing SEO marketing strategy, our Online Marketing team will analyse your web site's navigation looking specifically at your web site's objectives, a typical site experience and the consumer journey through the site from entry to exit.
Our expertise in a range of online projects, including eCommerce, b2b & b2c web solutions & content management systems enable our team to think about each individual client's site objectives and advise on a host of navigational options including web site structure, top menu categories, the availability of information to site visitors and the visibility of points of contact.
Text Hyperlinks in Web Site Navigation
The more logical and visitor focused your site navigation is, the more likely your website is going to convert visits to enquiries. One of the simplest and most effective ways to improve your website navigation is by including text hyperlinks.
Residing within your web site copy, these text links are usually identifiable by underlined words or a change in appearance when a curser hovers over them e.g. use of bold, drop shadow or colour.
Hyperlinks allow webmasters to redirect website visitors to pages of interest without having to rely upon traditional top or category menu structures.
SEO & Site Navigation
Although text hyperlinks can significantly improve site navigation, they are also an invaluable tool for Search Engine Marketing & SEO.
Poor Examples of text hyperlinks
A BBC article describes the competition launch.
A SEED news release provides more information.
Good Examples of text hyperlinks
The BBC article Children examine 'modern Wallace' describes the competition launch.
The SEED news release Schools of Ambition contenders provides more information.
Our online marketing team will implement your site's keywords and phrases throughout website headlines, body text & calls to action in order to improve your site's SEO value & search engine page ranking.
For more information or advice about how Lab Lateral can improve your site's SEO value through site navigation and text hyperlinks, contact our Online Marketing team on 01483 60 80 60.
