Some of our better competitors would achieve results like ours in the first year of your campaign, addressing a couple of items or pages each month while relying on the many automated SEO tools available to provide data-heavy reports on keyword rankings.
We call it "setup", and we do it all before your campaign starts.
We then move into ongoing monthly work. It is vital to enhance the online footprint of your website, so we design a monthly activity plan to suit your business requirement and your budget.
Each month's dedicated work brings you a report on your link building campaign, data relevant to your site's position for your chosen keywords, and an analysis of the traffic arriving at your site. You can spend five or six hours wading through this data if you like, but as we've already agreed with you what metrics you'd like to see, and how you'd like them presented, you'll probably read your short executive summary and dip into the data stack only for items of particular interest.
But even the finest executive summary (and ours is the finest) is pointless without reaction. Therefore we include advice with our analysis, allowing us to quickly react to areas for improvement or new action. We can examine the routes taken by your internet traffic from their original search query to your site, (through your Pay Per Click Ad if you have one), then the routes taken through your site and out the other side. That lets us see how many achieved your stated business goals, and what happened to those who did not. Then our advice helps close the net around the ones that got away, ready for the new month of searchers.
If you had the fortune or the foresight to use Lab Lateral's Content Management System for your website, the amends can be made to your site text during your monthly conference call to discuss your SEO report. This way, we can avoid wondering what might have happened if we'd made a change, and simply find out.
Each month's dedicated work brings you a report on your link building campaign, data relevant to your site's position for your chosen keywords, and an analysis of the traffic arriving at your site. You can spend five or six hours wading through this data if you like, but as we've already agreed with you what metrics you'd like to see, and how you'd like them presented, you'll probably read your short executive summary and dip into the data stack only for items of particular interest.
But even the finest executive summary (and ours is the finest) is pointless without reaction. Therefore we include advice with our analysis, allowing us to quickly react to areas for improvement or new action. We can examine the routes taken by your internet traffic from their original search query to your site, (through your Pay Per Click Ad if you have one), then the routes taken through your site and out the other side. That lets us see how many achieved your stated business goals, and what happened to those who did not. Then our advice helps close the net around the ones that got away, ready for the new month of searchers.
If you had the fortune or the foresight to use Lab Lateral's Content Management System for your website, the amends can be made to your site text during your monthly conference call to discuss your SEO report. This way, we can avoid wondering what might have happened if we'd made a change, and simply find out.
For more information or advice about how Lab Lateral can improve, manage and develop your website optimisation through Search Engine Optimisation (SEO) & SEO Reporting, contact our Surrey based Online Marketing team on 01483 60 80 60.
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