What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is most basically defined as optimising a website in order to increase the amount of traffic the site receives from search engines. The tricky part is increasing the amount of quality traffic. To get more traffic, you need people who search for services or products like yours to be able to find you. In order to find you, your website needs to be found for relevant searches in Search Engines like Google, Yahoo and Bing.
Why does my website need SEO?
Imagine you're about to open a shop selling the most attractive items in the world to a certain market demographic. They are well made and competitively priced. Now ask yourself where you'd like your shop to be. Out on the fringes of an industrial estate, or slap in the middle of a busy shopping mall popular with your demographic? The latter location is the equivalent of a website that is returned in the top Search Engine Results pages. As Google holds the lion's share of searches, that's the standard most people use.
So how do I get to the top of Google?
You optimise your website so that Google knows what it's for. You'll need to know how search engines produce their index of websites, and how to match search terms with text on your site. You might have to restructure your pages or even your whole website, and you might find that the search queries used by your target audience are not how you would normally describe your own products.
Search Engine Optimisation by Lab Lateral
Lab Lateral's background in web design and creation gives us an ideal insight into this area. We decided that we could offer a more accurate service than the usual "Let's try this" approach and produced an SEO model based on a solid understanding of Web site construction, online search and online marketing.
Successful online marketing requires constant attention to assess results and ensure your strategy is effective. There is a lot of data out there, and it's a complex area, mainly because of the huge number of different elements which affect your results. Do you have the time to do this yourself? If not we would love to work with you on a monthly basis to give you a helping hand with online marketing consultancy.
