Xpertfind Bespoke Web Development

Bespoke Web Design and Web Development for the home improvement market (www.xpertfind.com)
One of Lab Lateral's recent web development projects was www.xpertfind.com, a trade referral website that makes it quick and easy for customers to find local tradesmen for home improvement jobs, and for tradesmen (suppliers) to find jobs in their area. This was a bespoke web development project that required all programming to be built from the ground up, combining elements from many of our core offerings: Web Design, Web Development, Content Management System, eMail Marketing Solution and Online Marketing services.

Streamlined Functionality

The system was underpinned by streamlined functionality to ensure easy navigation and a high degree of usability so that customers and suppliers could use the site efficiently. Posting home improvement requirements and bidding for these jobs had to be equally quick and easy to do so that busy users needed to invest as little time as possible in the process.

Content Management System and eMail Marketing Solution

Lab Lateral's Content Management System and eMail Marketing Solution were incorporated in the project to guarantee that modifying content and contacting customers was straightforward and uncomplicated, ensuring maximum staff efficiency and minimum administrative costs.

Search Engine Optimisation (SEO) and Online Marketing Strategy
An effective online marketing strategy was required to attract people to the site and to support the elements of design and functionality outlined above. Once our SEO campaign has been implemented, the website will be well positioned in search engine rankings in order to give this new venture maximum exposure.

Lab Lateral

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